Professional services marketing handbook (Record no. 75895)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 04050nam a2200697 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | vtls000079346 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MTX |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180612121 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0749473479 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780749473464 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780749473471 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| Level of rules in bibliographic description | 201806121126 |
| Level of effort used to assign nonsubject heading access points | staff |
| Level of effort used to assign subject headings | 201607151203 |
| Level of effort used to assign classification | staff |
| Level of effort used to assign subject headings | 201606141510 |
| Level of effort used to assign classification | staff |
| -- | 201605041227 |
| -- | admin |
| 041 0# - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 099 ## - LOCAL FREE-TEXT CALL NUMBER (OCLC) | |
| Classification number | Ebook |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Clark, Nigel.. |
| 9 (RLIN) | 115791 |
| 245 00 - TITLE STATEMENT | |
| Title | Professional services marketing handbook |
| Medium | [electronic resource] : |
| Remainder of title | how to build relationships, grow your firm and become a client champion/ |
| Statement of responsibility, etc. | Clark, Nigel. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Kogan Page Ltd., |
| Date of publication, distribution, etc. | 2015. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 281 p. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Miscellaneous information | Chapter, Lesson, Part |
| Title | Theme One Growth. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Miscellaneous information | Chapter, Lesson, Part |
| Title | Introduction to the Growth theme. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Miscellaneous information | Chapter, Lesson, Part |
| Title | 01. Growth and globalization. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Miscellaneous information | Chapter, Lesson, Part |
| Title | 02. Implementing a growth strategy. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Miscellaneous information | Chapter, Lesson, Part |
| Title | 03. Developing international networks. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Miscellaneous information | Chapter, Lesson, Part |
| Title | Lessons on Growth. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Miscellaneous information | Chapter, Lesson, Part |
| Title | Theme Two Understanding. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Miscellaneous information | Chapter, Lesson, Part |
| Title | Introduction to the Understanding theme. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Miscellaneous information | Chapter, Lesson, Part |
| Title | 04. Listening, understanding and responding to clients. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Miscellaneous information | Chapter, Lesson, Part |
| Title | 05. Closing the commerciality gap. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Miscellaneous information | Chapter, Lesson, Part |
| Title | 06. What legal clients want. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Miscellaneous information | Chapter, Lesson, Part |
| Title | Lessons on Understanding. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Miscellaneous information | Chapter, Lesson, Part |
| Title | Theme Three Connecting. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Miscellaneous information | Chapter, Lesson, Part |
| Title | Introduction to the Connecting theme. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Miscellaneous information | Chapter, Lesson, Part |
| Title | 07. From communities to cohorts. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Miscellaneous information | Chapter, Lesson, Part |
| Title | 08. Thought leadership. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Miscellaneous information | Chapter, Lesson, Part |
| Title | 09. Conversation is king. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Miscellaneous information | Chapter, Lesson, Part |
| Title | Lessons on Connecting. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Miscellaneous information | Chapter, Lesson, Part |
| Title | Theme Four Relationships. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Miscellaneous information | Chapter, Lesson, Part |
| Title | Introduction to the Relationships theme. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Miscellaneous information | Chapter, Lesson, Part |
| Title | 10. The importance of client relationship management. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Miscellaneous information | Chapter, Lesson, Part |
| Title | 11. Developing internal and external relationships. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Miscellaneous information | Chapter, Lesson, Part |
| Title | 12. The primacy of relationships. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Miscellaneous information | Chapter, Lesson, Part |
| Title | Lessons on Relationships. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Miscellaneous information | Chapter, Lesson, Part |
| Title | Theme Five Managing. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Miscellaneous information | Chapter, Lesson, Part |
| Title | Introduction to the Managing theme. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Miscellaneous information | Chapter, Lesson, Part |
| Title | 13. It’s all about value. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Miscellaneous information | Chapter, Lesson, Part |
| Title | 14. Managing transformational change. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Miscellaneous information | Chapter, Lesson, Part |
| Title | 15. Understanding and exceeding partner expectations. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Miscellaneous information | Chapter, Lesson, Part |
| Title | 16. The role of marketing KPIs in professional services firms. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Miscellaneous information | Chapter, Lesson, Part |
| Title | Lessons on Managing. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Miscellaneous information | Chapter, Lesson, Part |
| Title | Conclusion. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Miscellaneous information | Chapter, Lesson, Part |
| Title | 17. The future for professional services marketing: becoming a client champion. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Cover, Title,Professional services marketing handbook : how to build relationships, grow your firm and become a client champion--Preface, Introduction, TOC,Contents--Preface, Introduction, TOC,List of figures--Preface, Introduction, TOC,List of tables--Preface, Introduction, TOC,Contributors--Preface, Introduction, TOC,Foreword--Preface, Introduction, TOC,Acknowledgements--Preface, Introduction, TOC,About the editor--Preface, Introduction, TOC,Introduction: leadership themes in professional services marketing--References, Appendix, Index,References--References, Appendix, Index,Further reading--References, Appendix, Index,Index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Business & Economics |
| 9 (RLIN) | 100403 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 9 (RLIN) | 19322 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | General |
| 9 (RLIN) | 18876 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Business & Economics |
| 9 (RLIN) | 100403 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Consulting |
| 9 (RLIN) | 115792 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="http://portal.igpublish.com/iglibrary/search/KOGANB0001038.html">http://portal.igpublish.com/iglibrary/search/KOGANB0001038.html</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | eBook |
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