Rethinking prestige branding (Record no. 75900)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02808nam a2200493 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | vtls000079351 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MTX |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160715121 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0749470046 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780749470036 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780749470043 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| Level of rules in bibliographic description | 201607151203 |
| Level of effort used to assign nonsubject heading access points | staff |
| Level of effort used to assign subject headings | 201606141510 |
| Level of effort used to assign classification | staff |
| -- | 201605041227 |
| -- | admin |
| 041 0# - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 099 ## - LOCAL FREE-TEXT CALL NUMBER (OCLC) | |
| Classification number | Ebook |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Schaefer, Wolfgang. |
| 9 (RLIN) | 115800 |
| 245 00 - TITLE STATEMENT | |
| Title | Rethinking prestige branding |
| Medium | [electronic resource] : |
| Remainder of title | secrets of the ueber-brands/ |
| Statement of responsibility, etc. | Schaefer, Wolfgang;Kuehlwein, J. P.. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Kogan Page Ltd., |
| Date of publication, distribution, etc. | 2015. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 269 p. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Miscellaneous information | Chapter, Lesson, Part |
| Title | Part One: Rethinking prestige branding. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Miscellaneous information | Chapter, Lesson, Part |
| Title | The times they are a-changing. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Miscellaneous information | Chapter, Lesson, Part |
| Title | From marker to myth – a brief history of branding. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Miscellaneous information | Chapter, Lesson, Part |
| Title | A new kind of prestige – or what we mean by Ueber-Brands. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Miscellaneous information | Chapter, Lesson, Part |
| Title | Part Two: The seven secrets of Ueber-Brands. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Miscellaneous information | Chapter, Lesson, Part |
| Title | It’s practical – but also conversational. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Miscellaneous information | Chapter, Lesson, Part |
| Title | It’s ‘numerological’ – how else to explain there are seven?. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Miscellaneous information | Chapter, Lesson, Part |
| Title | It’s symmetrical – with myth in the middle. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Miscellaneous information | Chapter, Lesson, Part |
| Title | Principle 1: Mission incomparable – the first rule is to make your own. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Miscellaneous information | Chapter, Lesson, Part |
| Title | Principle 2: Longing versus belonging – the challenge is both. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Miscellaneous information | Chapter, Lesson, Part |
| Title | Principle 3: Un-selling – the superiority of seduction. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Miscellaneous information | Chapter, Lesson, Part |
| Title | Principle 4: From myth to meaning – the best way up is to go deep. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Miscellaneous information | Chapter, Lesson, Part |
| Title | Principle 5: Behold! – the product as manifestation. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Miscellaneous information | Chapter, Lesson, Part |
| Title | Principle 6: Living the dream – the bubble shall never burst. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Miscellaneous information | Chapter, Lesson, Part |
| Title | Principle 7: Growth without end – the ultimate balancing act. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Cover, Title,Rethinking prestige branding : secrets of the ueber-brands--Preface, Introduction, TOC,Contents--Preface, Introduction, TOC,Preface, or what do a Red Bull and a Grey Goose have in common?--Preface, Introduction, TOC,Acknowledgements--References, Appendix, Index,Instead of a summary: 77+ questions--References, Appendix, Index,Bibliography--References, Appendix, Index,Index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Business & Economics |
| 9 (RLIN) | 100403 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 9 (RLIN) | 19322 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | General |
| 9 (RLIN) | 18876 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Business & Economics |
| 9 (RLIN) | 100403 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising & Promotion |
| 9 (RLIN) | 115761 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kuehlwein, J. P.. |
| 9 (RLIN) | 115801 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="http://portal.igpublish.com/iglibrary/search/KOGANB0001043.html">http://portal.igpublish.com/iglibrary/search/KOGANB0001043.html</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | eBook |
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