Social media metrics (Record no. 76653)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01892nam a2200253 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | vtls000080104 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MTX |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160715 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780470583784 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780470622568 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| Level of rules in bibliographic description | 201607151125 |
| Level of effort used to assign nonsubject heading access points | staff |
| -- | 201605041237 |
| -- | admin |
| 041 0# - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 099 ## - LOCAL FREE-TEXT CALL NUMBER (OCLC) | |
| Classification number | Ebook |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Sterne, Jim. |
| 9 (RLIN) | 117804 |
| 245 00 - TITLE STATEMENT | |
| Title | Social media metrics |
| Medium | [electronic resource] : |
| Remainder of title | how to measure and optimize your marketing investment/ |
| Statement of responsibility, etc. | Sterne, Jim;Scott, David Meerman. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | WILEY, |
| Date of publication, distribution, etc. | 2010. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 275 p. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Cover, Title,Social media metrics: how to measure and optimize your marketing investment--Preface, Introduction, TOC,Contents--Preface, Introduction, TOC,Foreword--Preface, Introduction, TOC,Acknowledgments--Preface, Introduction, TOC,Introduction: Getting Started-Understanding the Ground Rules--References, Appendix, Index,Chapter 1: Getting Focused-Identifying Goals--References, Appendix, Index,Chapter 2: Getting Attention-Reaching Your Audience--References, Appendix, Index,Chapter 3: Getting Respect-Identifying Influence--References, Appendix, Index,Chapter 4: Getting Emotional-Recognizing Sentiment--References, Appendix, Index,Chapter 5: Getting Response-Triggering Action--References, Appendix, Index,Chapter 6: Getting the Message-Hearing the Conversation--References, Appendix, Index,Chapter 7: Getting Results-Driving Business Outcomes--References, Appendix, Index,Chapter 8: Getting Buy-In-Convincing Your Colleagues--References, Appendix, Index,Chapter 9: Getting Ahead-Seeing the Future--References, Appendix, Index,Appendix: Resources--References, Appendix, Index,Index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | General & Introductory Business & Management |
| 9 (RLIN) | 117805 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Scott, David Meerman. |
| 9 (RLIN) | 117806 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="http://portal.igpublish.com/iglibrary/search/WILEYB0001024.html">http://portal.igpublish.com/iglibrary/search/WILEYB0001024.html</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | eBook |
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