Mobile marketing (Record no. 76747)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02611nam a2200421 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | vtls000080198 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MTX |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160715007 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781118388440 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781118588291 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781118462409 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781118588376 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| Level of rules in bibliographic description | 201607151200 |
| Level of effort used to assign nonsubject heading access points | staff |
| Level of effort used to assign subject headings | 201606141509 |
| Level of effort used to assign classification | staff |
| -- | 201605041238 |
| -- | admin |
| 041 0# - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 099 ## - LOCAL FREE-TEXT CALL NUMBER (OCLC) | |
| Classification number | Ebook |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Pasqua, Rachel. |
| 9 (RLIN) | 117988 |
| 245 00 - TITLE STATEMENT | |
| Title | Mobile marketing |
| Medium | [electronic resource] : |
| Remainder of title | an hour a day/ |
| Statement of responsibility, etc. | Pasqua, Rachel;Elkin, Noah. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | WILEY, |
| Date of publication, distribution, etc. | 2012. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 387 p. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Miscellaneous information | Chapter, Lesson, Part |
| Title | 1. Map the mobile opportunity. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Miscellaneous information | Chapter, Lesson, Part |
| Title | 2. Week 1: develop your mobile strategy. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Miscellaneous information | Chapter, Lesson, Part |
| Title | 3. Week 2: start simple-sms. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Miscellaneous information | Chapter, Lesson, Part |
| Title | 4. Week 3: maximize reach with mobile websites. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Miscellaneous information | Chapter, Lesson, Part |
| Title | 5. Week 4: maximize engagement with mobile apps. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Miscellaneous information | Chapter, Lesson, Part |
| Title | 6. Week 5: promote your message with mobile advertising. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Miscellaneous information | Chapter, Lesson, Part |
| Title | 7. Week 6: leverage the solomo nexus. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Miscellaneous information | Chapter, Lesson, Part |
| Title | 8. Week 7: check out m-commerce. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Miscellaneous information | Chapter, Lesson, Part |
| Title | 9. Week 8: drive awareness with ambient media. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Miscellaneous information | Chapter, Lesson, Part |
| Title | 10. Chart the future forward. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Cover, Title,Mobile marketing: an hour a day--Preface, Introduction, TOC,Advance praise for mobile marketing: an hour a day--Preface, Introduction, TOC,Acknowledgments--Preface, Introduction, TOC,About the authors--Preface, Introduction, TOC,Contents--Preface, Introduction, TOC,Foreword--Preface, Introduction, TOC,Introduction--References, Appendix, Index,Appendix a: Research firms--References, Appendix, Index,Appendix b: SMS aggregators--References, Appendix, Index,Appendix c: Mobile web resources--References, Appendix, Index,Appendix d: Mobile app resources--References, Appendix, Index,Appendix e: Mobile ad networks--References, Appendix, Index,Appendix f: Blogs, online publications, and twitter feeds--References, Appendix, Index,Appendix g: Conferences, events, and organizations--References, Appendix, Index,Glossary--References, Appendix, Index,Index--References, Appendix, Index,Wiley end user license agreement. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Business & Economics |
| 9 (RLIN) | 100403 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | E-commerce |
| 9 (RLIN) | 72260 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Internet marketing |
| 9 (RLIN) | 61159 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Elkin, Noah. |
| 9 (RLIN) | 117989 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="http://portal.igpublish.com/iglibrary/search/WILEYB0003128.html">http://portal.igpublish.com/iglibrary/search/WILEYB0003128.html</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | eBook |
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