Entry Topical Term

Number of records used in: 3

001 - CONTROL NUMBER

• control field: 58968

003 - CONTROL NUMBER IDENTIFIER

• control field: MTX

005 - DATE AND TIME OF LATEST TRANSACTION

• control field: 20190306111705.0

008 - FIXED-LENGTH DATA ELEMENTS

• fixed length control field: 190306|| aca||aabn | a|a d

040 ## - CATALOGING SOURCE

• Original cataloging agency: MTX
• Transcribing agency: MTX

150 ## - HEADING--TOPICAL TERM

• Topical term or geographic name entry element: Marketing
• General subdivision: Management
• General subdivision: Case studies.

670 ## - SOURCE DATA FOUND

• Source citation: Work cat.: (MTX)34058: Cravens, David W. 58967, Strategic marketing /, c1997