Entry Topical Term

Number of records used in: 2

001 - CONTROL NUMBER

• control field: 61630

003 - CONTROL NUMBER IDENTIFIER

• control field: MTX

005 - DATE AND TIME OF LATEST TRANSACTION

• control field: 20190306111833.0

008 - FIXED-LENGTH DATA ELEMENTS

• fixed length control field: 190306|| aca||aabn | a|a d

040 ## - CATALOGING SOURCE

• Original cataloging agency: MTX
• Transcribing agency: MTX

150 ## - HEADING--TOPICAL TERM

• Topical term or geographic name entry element: Direct marketing.

670 ## - SOURCE DATA FOUND

• Source citation: Work cat.: (MTX)36648: Shimp, Terence A. 61629, Advertising promotion & supplemental aspects of integrated marketing communications /, c2000