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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch
Call number: 659.1 B427A 1998 Material type:
TextSeries: Publication details: Boston, Mass. : Irwin/McGraw-Hill, c1998Edition: 4th edDescription: xxii, 762 p. : illus ; 29 cmISBN: - 0256218994
- 659.1 B427A 1998
Partial contents:
Part 1: The role of IMC in marketing - - Part 2: Integrated marketing program situation analysis - - Part 3: Analyzing the communication process - - Part 4: Objectives and budgeting for integrated marketing communications programs - - Part 5: Developing the integrated marketing communications program - - Part 6: Monitoring, evaluation, and control - - Part 7: Special topics and perspectives
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Call number | Materials specified | Vol info | URL | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
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General Book
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PBRU Library บรรณราชฯ ชั้น 4 | หนังสือภาษาอังกฤษ ชั้น 4 | 659.1 B427A 1998 (Browse shelf(Opens below)) | 1 | Available | 1000092461 |
Part 1: The role of IMC in marketing - - Part 2: Integrated marketing program situation analysis - - Part 3: Analyzing the communication process - - Part 4: Objectives and budgeting for integrated marketing communications programs - - Part 5: Developing the integrated marketing communications program - - Part 6: Monitoring, evaluation, and control - - Part 7: Special topics and perspectives
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