Media and communication research methods : an introduction to qualitative and quantitative approaches / Arthur Asa Berger
Material type:
TextPublication details: Thousand Oaks, Calif. : Sage Publications, 2000Description: xxi, 295 p. : illus ; 23 cmISBN: - 0761918523;
- 0761918531
- 302.23072 B496M
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
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General Book
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PBRU Library บรรณราชฯ ชั้น 4 | หนังสือภาษาอังกฤษ ชั้น 4 | 302.23072 B496M (Browse shelf(Opens below)) | 1 | Available | 1000103432 |
Introduction -- Getting started: What is research -- Library searches -- Methods of textual analysis: Semiotic analysis -- Rhetorical analysis -- Ideological criticism -- Psychoanalytic criticism -- Qualitative research methods: Interviews -- Historical analysis -- Ethnomethodological research -- Participant observation -- Quantitative research methods: Content analysis -- Surveys -- Experiments -- A primer on descriptive statistics -- Putting it all together: Nineteen common thinking errors to avoid -- Writing research reports
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