Innovation strategy / Alan West
Material type:
TextPublication details: New York : Prentice hall, 1992Description: viii, 214 p. ; 23 cmISBN: - 0134653602
- 658.575 W516I
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
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General Book
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PBRU Library บรรณราชฯ ชั้น 4 | หนังสือภาษาอังกฤษ ชั้น 4 | 658.575 W516I (Browse shelf(Opens below)) | 2 | Available | 1000131033 | ||
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General Book
|
PBRU Library บรรณราชฯ ชั้น 4 | หนังสือภาษาอังกฤษ ชั้น 4 | 658.575 W516I (Browse shelf(Opens below)) | 1 | Available | 1000131032 |
Setting the scene: the changing innovation environment -- Setting the scene: the demands of innovation -- Innovation opportunities -- Defining market attractiveness -- National resources for innovation -- Corporate resources for innovation -- Matching resources to market -- Information management and protocol development -- Testing -- The golden rules of innovation
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