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The Management of technology and innovation : a strategic approach / Margaret A. White, Garry D. Bruton
Material type:
TextPublication details: Mason, OH : Thomson/South-Western, c2007Edition: International student edDescription: xxiii, 404 p. : ill. ; 23 cmISBN: - 0324144970
- 658.514 W586M
Contents:
Laying the foundation: Nokia, riding the waves of innovation -- Innovation, internal strategy: Corning, successful internal innovation -- Obtaining technology, external strategy: DuPont, recognizing its strategic needs -- Building strategic MTI success: Microsoft, a pattern of success
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
General Book
|
PBRU Library บรรณราชฯ ชั้น 4 | หนังสือภาษาอังกฤษ ชั้น 4 | 658.514 W586M (Browse shelf(Opens below)) | 1 | Available | 1000154793 |
Laying the foundation: Nokia, riding the waves of innovation -- Innovation, internal strategy: Corning, successful internal innovation -- Obtaining technology, external strategy: DuPont, recognizing its strategic needs -- Building strategic MTI success: Microsoft, a pattern of success
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