A manager's guide to building a successful business [electronic resource] / Gary Randazzo.
Call number: 658.4012 Call Number: Ebook Material type:
TextSeries: 2013 digital library | Entrepreneurship and small business management collectionPublication details: [New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2013.Edition: 1st edDescription: 1 electronic text (118 p.) : digital fileISBN: - 9781606496510 (electronic bk.)
- 658.4012 23
- HD30.28 .R255 2013
- Also available in print.
Part of: 2013 digital library.
Includes bibliographical references (p. 113-114) and index.
Introduction -- Part I. Management -- Planning -- Workforce -- Money -- Methods -- Directing -- Controls -- Part II. Marketing -- Products and services -- Promotion -- Pricing -- Place -- The successful business -- Notes -- References -- Index.
Access restricted to authorized users and institutions.
This uses real market examples to demonstrate the effective use of management and marketing principles. The book also introduces programs developed over a 40-year career to help manage all aspects of a business and to develop and execute marketing strategies. Managers and executives will use this book as a guide to grow an established business or start a new one. The book can be used as a reference book for unique management challenges as well.
Also available in print.
Mode of access: World Wide Web.
System requirements: Adobe Acrobat reader.
Title from PDF t.p. (viewed on April 1, 2013).
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