Understanding social media [electronic resource] : how to create a plan for your business that works/ Ryan, Damian.
Call Number: Ebook Material type:
TextLanguage: English Publication details: Kogan Page Ltd., 2015.Description: 305 pISBN: - 0749473576
- 9780749473563
- 9780749473570
Chapter, Lesson, Part 01. Getting started – how to create a compelling social media programme.
Chapter, Lesson, Part 02. Rules governing the relationship between search and social.
Chapter, Lesson, Part 03. How to budget for social media activities.
Chapter, Lesson, Part 04. Setting KPIs and measuring success.
Chapter, Lesson, Part 05. Understanding social media ROI – what matters and what doesn’t.
Chapter, Lesson, Part 06. Why social media is central to customer experience.
Chapter, Lesson, Part 07. How to build a social media team – how to pick the right suppliers.
Chapter, Lesson, Part 08. Understanding the relationship between online PR and social media.
Chapter, Lesson, Part 09. The future for social media and the vastly changing landscape.
Chapter, Lesson, Part 10. Risk assessment and risk management in social media.
Cover, Title,Understanding social media: how to create a plan for your business that works--Preface, Introduction, TOC,Contents--Preface, Introduction, TOC,60 Heads are Better Than One!--Preface, Introduction, TOC,About Damian Ryan--Preface, Introduction, TOC,Acknowledgements--References, Appendix, Index,Contributors’ biographies--References, Appendix, Index,Case study index of suppliers--References, Appendix, Index,Index.
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