Marketing analytics [electronic resource] : a practical guide to real marketing science/ Grigsby, Mike.
Material type:
TextLanguage: English Publication details: Kogan Page Ltd., 2015.Description: 249 pISBN: - 0749474181;
- 9780749474171;
- 9780749474188
Chapter, Lesson, Part Part One: Overview.
Chapter, Lesson, Part 01. A (little) statistical review.
Chapter, Lesson, Part 02. Brief principles of consumer behaviour and marketing strategy.
Chapter, Lesson, Part Part Two: Dependent variable techniques.
Chapter, Lesson, Part 03. Modelling dependent variable techniques (with one equation): what are the things that drive demand?.
Chapter, Lesson, Part 04. Who is most likely to buy and how do I target?.
Chapter, Lesson, Part 05. When are my customers most likely to buy?.
Chapter, Lesson, Part 06. Modelling dependent variable techniques (with more than one equation).
Chapter, Lesson, Part Part Three: Inter-relationship techniques.
Chapter, Lesson, Part 07. Modelling inter-relationship techniques.
Chapter, Lesson, Part 08. Segmentation: tools and techniques.
Chapter, Lesson, Part Part Four: Other.
Chapter, Lesson, Part 09. Marketing research.
Chapter, Lesson, Part 10. Statistical testing.
Chapter, Lesson, Part Part Five: Capstone.
Chapter, Lesson, Part 11. Capstone: focusing on digital analytics.
Chapter, Lesson, Part Part Six: Conclusion.
Chapter, Lesson, Part 12. The finale: what should you take away from this? Any other stories/soap box rants?.
Cover, Title,Marketing analytics : a practical guide to real marketing science--Preface, Introduction, TOC,Contents--Preface, Introduction, TOC,Foreword--Preface, Introduction, TOC,Preface--Preface, Introduction, TOC,Introduction--References, Appendix, Index,Glossary--References, Appendix, Index,Bibliography and further reading--References, Appendix, Index,Index.
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