The marketing pathfinder [electronic resource] : key concepts and cases for marketing strategy and decision making/ Stewart, David;Saren, Michael M..
Call Number: Ebook Material type:
TextLanguage: English Publication details: WILEY, 2014.Description: 283 pISBN: - 9781119961765
- 9781118758915
- 9781118758762
Chapter, Lesson, Part 1. Mobilizing the Marketing Endeavour.
Chapter, Lesson, Part 2. Developing Products and Services.
Chapter, Lesson, Part 3. Analysis and Understanding.
Chapter, Lesson, Part 4. Understanding Why They Buy.
Chapter, Lesson, Part 5. How Much Are They Prepared to Pay.
Chapter, Lesson, Part 6. Over-Promising, Ethics, and Sustainability.
Chapter, Lesson, Part 7. Successful Brand Building.
Chapter, Lesson, Part 8. Finding the Right Marketing Space.
Chapter, Lesson, Part 9. Communication Heaven.
Chapter, Lesson, Part 10. Maverick Marketing.
Cover, Title,The marketing pathfinder: key concepts and cases for marketing strategy and decision making--Preface, Introduction, TOC,Contents--Preface, Introduction, TOC,Pathways to Marketing--Preface, Introduction, TOC,The Marketing Pathfinder Map--Preface, Introduction, TOC,About the Authors--References, Appendix, Index,Glossary--References, Appendix, Index,Acronyms Used--References, Appendix, Index,Index.
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