Berkowitz, Eric N. <br/><br/>
Marketing / 
Eric N. Berkowitz 
 - 4th ed 
 - Boston :  Irwin,  1994 
 - 787 p. ;  maps ;  illus 
<br/><br/><label>ISBN: </label>0256132216 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8  / B512M