Mccarthy, E. Jerome. <br/><br/>
Basic marketing / 
E. Jerome McCarthy, William D. Perreault 
 - 11th ed 
 - Boston :  Irwin,  1993 
 - 763 p. :  illus 
<br/><br/><label>ISBN: </label>025610509X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--management.<br/>Marketing--united Statesmanagement.<br/>Export marketing--Management.
<br/><br/><label>Dewey Class. No.: </label>658.8  / M116B