Mccarthy, E. Jerome. <br/><br/>
Applications in basic marketing clippings from the popular business press / 
E. Jerome McCarthy and illiam D. Perreault 
 - Illinois :  Irwin,  1994 
 - 150 p 
<br/><br/><label>ISBN: </label>0256166447 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>380.1  / M123A