TY  - BOOK
AU  - Mccarthy,E.Jerome
AU  - Perreault,William D.
TI  - Applications in basic marketing clippings from the popular business press
SN  - 0256166447
U1  - 380.1 
PY  - 1994///
CY  - Illinois
PB  - Irwin
KW  - Marketing
ER  -