Belch, George E. <br/><br/>
Introduction to advertising & promotion : an integrated marketing comnunications perspective / 
Georfge E. Belch and Michael A. Belch 
 - Boston :  Irein,  1993 
 - 836 p. :  illus 
<br/><br/><label>ISBN: </label>0256105162 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.<br/>Sales promotion.<br/>Communication in marketing.
<br/><br/><label>Dewey Class. No.: </label>659.1  / B427I