00821nam a22002411a 4500 vtls000019238 MTX 980801s1993 a 000 0 eng d 0256105162 0019-62360 201607142112 VLOAD 201504221515 VLOAD 201504221321 VLOAD 201212132349 VLOAD 200405061126 VLOAD PBRU 659.1 B427I Belch, George E. 43085 Introduction to advertising & promotion : an integrated marketing comnunications perspective / Georfge E. Belch and Michael A. Belch Boston : Irein, 1993 836 p. : illus Advertising. 29007 Sales promotion. 43086 Communication in marketing. 43087 Belch, Michael A. 43088 1 17425 17425 0 0 0 0 ENGfl4 PBRU PBRU 1005 2004-05-06 0.00 0 659.1 B427I 1000012452 2018-06-21 00:00:00 2 2018-06-21 1 0 0 0 0 ENGfl4 PBRU PBRU 1005 2004-05-06 0.00 0 659.1 B427I 1000012451 2018-06-21 00:00:00 1 2018-06-21 1