TY  - BOOK
AU  - Belch,George E.
AU  - Belch, Michael A.
TI  - Introduction to advertising & promotion : an integrated marketing comnunications perspective
SN  - 0256105162
U1  - 659.1 
PY  - 1993///
CY  - Boston
PB  - Irein
KW  - Advertising
KW  - Sales promotion
KW  - Communication in marketing
ER  -