TY  - BOOK
AU  - Crawford,C.Merle
TI  - New products management
T2  - The Irwin series in marketing
SN  - 0256187789
U1  - 658.575 
PY  - 1997///
CY  - Boston, Mass
PB  - Irwin/McGraw-Hill
KW  - New products
KW  - Management
ER  -