Kardes, Frank R. <br/><br/>
Consumer behavior and managerial decision making / 
Frank R. Kardes 
 - 2nd ed 
 - Upper Saddle River, N.J. :  Prentice Hall,  c2002 
 - xviii, 457 p. :  illus ;  24 cm. 
<br/><br/>The scientific study of consumer behavior - - Consumer attention and comprehension - - Consumer memory - - Consumer judgment - - Consumer choice - - The message-learning approach to persuasion - - Cognitive approaches to persuasion - - Affective and motivational approaches to persuasion - - Self-Persuasion principles - - Social influence principles - - Online consumer behavior - - Segmentation and international marketing - - New product development - - Product management - - Biases in managerial decision making - - Strategies for improving managerial decision making 
<br/><br/><label>ISBN: </label>0130916021 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.<br/>Decision-making.
<br/><br/><label>Dewey Class. No.: </label>658.8342  / K18C