TY  - BOOK
AU  - Kardes,Frank R.
TI  - Consumer behavior and managerial decision making
SN  - 0130916021
U1  - 658.8342 
PY  - 2002///
CY  - Upper Saddle River, N.J.
PB  - Prentice Hall
KW  - Consumer behavior
KW  - Decision-making
N1  - The scientific study of consumer behavior - - Consumer attention and comprehension - - Consumer memory - - Consumer judgment - - Consumer choice - - The message-learning approach to persuasion - - Cognitive approaches to persuasion - - Affective and motivational approaches to persuasion - - Self-Persuasion principles - - Social influence principles - - Online consumer behavior - - Segmentation and international marketing - - New product development - - Product management - - Biases in managerial decision making - - Strategies for improving managerial decision making
ER  -