Morley, John. <br/><br/>
Scriptwriting for high-impact videos : imaginative approaches to delivering factual information / 
John Morley 
 - Belmont, Calif. :  Wadsworth,  1992 
 - xv, 272 p. ;  24 cm. 
<br/><br/>Realities of the marketplace -- Initial decisions -- Starting in the middle -- Packaging ideas: the creative treatment -- The conceptual basics -- Structure and format -- The power of drama -- On to scripting -- Pictures and words -- Life in the food chain 
<br/><br/><label>ISBN: </label>0534150667 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Television authorship.<br/>Industrial television--Authorship.
<br/><br/><label>Dewey Class. No.: </label>808.225  / M864S