TY  - BOOK
AU  - Morley,John
TI  - Scriptwriting for high-impact videos : imaginative approaches to delivering factual information
SN  - 0534150667
U1  - 808.225 
PY  - 1992///
CY  - Belmont, Calif.
PB  - Wadsworth
KW  - Television authorship
KW  - Industrial television
KW  - Authorship
N1  - Realities of the marketplace -- Initial decisions -- Starting in the middle -- Packaging ideas: the creative treatment -- The conceptual basics -- Structure and format -- The power of drama -- On to scripting -- Pictures and words -- Life in the food chain
ER  -