Lamb, Charles W. <br/><br/>
Marketing cases / 
Charles W. Lamb, O.C. Ferrell, William M. Pride 
 - Boston :  Houghton Mifflin,  c1983 
 - 450 p. :  illus 
<br/><br/><label>ISBN: </label>0395326362 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>588.8  / L218M