Kinnear, Thomas C. <br/><br/>
Marketing research / 
Thomas C. Kinnear and James R. Toylor 
 - 4th ed 
 - New York :  McGraw-Hill,  c1991 
 - 856 p. :  illus 
<br/><br/><label>ISBN: </label>0070347573 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research<br/>Mareting--Management.
<br/><br/><label>Dewey Class. No.: </label>658.83  / K51M