Ricks, Davd A. <br/><br/>
Big business blunders :  Mistakes in Multinational Marketing / 
Davd A. Ricks 
 - Illinois :  Dow Jones - Irwin,  c1983 
 - 158 p 
<br/><br/><label>ISBN: </label>0870942905 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business.<br/>Export marketing.<br/>International business enterprises.<br/>Marketing--Errors.
<br/><br/><label>Dewey Class. No.: </label>658.8  / R539B