TY  - BOOK
AU  - Ricks,Davd A.
TI  - Big business blunders: Mistakes in Multinational Marketing 
SN  - 0870942905
U1  - 658.8 
PY  - 1983///
CY  - Illinois
PB  - Dow Jones - Irwin
KW  - Business
KW  - Export marketing
KW  - International business enterprises
KW  - Marketing
KW  - Errors
ER  -