Wilkie, William L. <br/><br/>
Consumer behavior / 
William L. Wilkie 
 - 3rd ed 
 - New York :  John Wiley & Sons,  c1994 
 - 723 p. :  illus 
<br/><br/><label>ISBN: </label>0471599492 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.
<br/><br/><label>Dewey Class. No.: </label>658.834  / W683C