Pride, William M. <br/><br/>
Marketing basic concepts and decisions / 
William M. Pride, O.C. Ferrell 
 - 5th ed 
 - New Jersey :  Houghton Mifflin,  c1987 
 - 766 p. :  illus 
<br/><br/> 4th ed 1985 
<br/><br/><label>ISBN: </label>0395357101 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8  / P947M