TY  - BOOK
AU  - Pride,William M.
AU  - Ferrell,O.C.
TI  - Marketing basic concepts and decisions
SN  - 0395357101
U1  - 658.8 
PY  - 1987///
CY  - New Jersey
PB  - Houghton Mifflin
KW  - Marketing
N1  - 4th ed 1985
ER  -