Loudon, David L. <br/><br/>
Consumer behavior : concepts and applications / 
David L. Loudon 
 - 2nd ed 
 - New York :  McGraw-Hill,  1984 
 - 272 p. :  illus 
<br/><br/><label>ISBN: </label>0070387583 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer.<br/>Consumers--cass Studies.
<br/><br/><label>Dewey Class. No.: </label>658.834  / L886C