TY  - BOOK
AU  - Loudon,David L.
AU  - Dell Bitta,Albert J.
TI  - Consumer behavior : concepts and applications
SN  - 0070387583
U1  - 658.834 
PY  - 1984///
CY  - New York
PB  - McGraw-Hill
KW  - Consumer
KW  - Consumers
KW  - cass Studies
ER  -