TY  - BOOK
AU  - Alsop,Ronald
AU  - Abrams,Bill
TI  - Wall street journal on marketing
SN  - 0870948962
U1  - 658.8 
PY  - 1986///
CY  - Illinois
PB  - Dow Jones-Irwin
KW  - Marketing
KW  - Address, essay, lectures
KW  - Consumers
KW  - Advertising
KW  - Addresses, essays, lectures, etc
KW  - Retail trade
ER  -