Cravens, David W. <br/><br/>
Strategic marketing / 
David W. Cravens 
 - 5th ed 
 - Boston :  Irwin/McGraw-Hill,  c1997 
 - xviii, 670 p. :  illus;  24 cm. 
 - Irwin series in marketing .
<br/><br/><label>ISBN: </label>0256214387 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Decision making.<br/>Marketing--management.<br/>Marketing--Management--Case studies.
<br/><br/><label>Dewey Class. No.: </label>658.802  / C898S