TY  - BOOK
AU  - Cravens,David W.
TI  - Strategic marketing
T2  - Irwin series in marketing
SN  - 0256214387
U1  - 658.802 
PY  - 1997///
CY  - Boston
PB  - Irwin/McGraw-Hill
KW  - Marketing
KW  - Decision making
KW  - management
KW  - Management
KW  - Case studies
ER  -