TY  - BOOK
AU  - Pfeiffer,William S.
AU  - Keller,Charles H.
TI  - Proposal writing : the art of friendly and winning persuasion
SN  - 0136582133
U1  - 808.066 
PY  - 2000///
CY  - Upper Saddle River, N.J.
PB  - Prentice-Hall
KW  - English language
KW  - Rhetoric
KW  - Proposal writing in business
KW  - Persuasion (Rhetoric)
KW  - Business English
N1  - Marketing and proposal strategy - - Proposal management - - Preparing to write - - Writing - - Graphics - - Sales letters and the executive summary - - Formal proposals - - Informal proposals - - Reviews - - Editing - - After proposal submittal
ER  -