Shaw, Margaret. <br/><br/>
Hospitality sales : a marketing approach / 
Margaret Shaw, Susan V. Morris 
 - New York :  John Wiley & Sons,  c2000 
 - x, 341 p. :  illus ;  24 cm. 
<br/><br/>Introduction to sales and marketing - - The marketing communication mix - - Hospitality customers: the buyers - - Hospitality businesses: the suppliers - - Hospitality businesses: more suppliers - - Personal selling: the sales process - - Personal selling: the delivery - - Sales management - - Sales and technology: part A management and operations - - Sales and technology: part B the hospitality customer - - Intermediaries - - Hospitality partnerships 
<br/><br/><label>ISBN: </label>0471296791 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Hospitality industry--Marketing.
<br/><br/><label>Dewey Class. No.: </label>647.94  / S535H