TY  - BOOK
AU  - Shaw,Margaret
AU  - Morris,Susan V.
TI  - Hospitality sales : a marketing approach
SN  - 0471296791
U1  - 647.94 
PY  - 2000///
CY  - New York
PB  - John Wiley & Sons
KW  - Hospitality industry
KW  - Marketing
N1  - Introduction to sales and marketing - - The marketing communication mix - - Hospitality customers: the buyers - - Hospitality businesses: the suppliers - - Hospitality businesses: more suppliers - - Personal selling: the sales process - - Personal selling: the delivery - - Sales management - - Sales and technology: part A management and operations - - Sales and technology: part B the hospitality customer - - Intermediaries - - Hospitality partnerships
ER  -