Miles, Robert H. <br/><br/>
Corporate comeback : the story of renewal and transformation at National Semiconductor / 
Robert H. Miles 
 - San Francisco :  Jossey-Bass,  c1997 
 - xxvi, 388 p. :  illus ;  24 cm. 
 - The Jossey-Bass business & management series .
<br/><br/>Leading corporate transformation: a general framework - - Reversing the death spiral: launching change at national - - Developing a new vision - - Creating the structure and infrastructure - - Laying the tracks for transformation - - Cascading the change - - Orchestrating the transformation process - - Gathering feedback at all levels - - Confronting the leaders: middle managers challenge the process - - Refocusing on customers and target markets - - From financial viability to quantum revenue growth: the transformation continues 
<br/><br/><label>ISBN: </label>0787903221 
<br/><br/><label>Subjects--Corporate Names: </label><br/>National Semiconductor Corporation--Management.
<br/><br/><label>Subjects--Topical Terms: </label><br/>Semiconductor industry--Management.--United States<br/>Corporate turnarounds--Case studies.--United States
<br/><br/><label>Dewey Class. No.: </label>338.7  / M643C