TY  - BOOK
AU  - Miles,Robert H.
TI  - Corporate comeback : the story of renewal and transformation at National Semiconductor
T2  - The Jossey-Bass business & management series
SN  - 0787903221
U1  - 338.7 
PY  - 1997///
CY  - San Francisco
PB  - Jossey-Bass
KW  - National Semiconductor Corporation
KW  - Management
KW  - Semiconductor industry
KW  - United States
KW  - Corporate turnarounds
KW  - Case studies
N1  - Leading corporate transformation: a general framework - - Reversing the death spiral: launching change at national - - Developing a new vision - - Creating the structure and infrastructure - - Laying the tracks for transformation - - Cascading the change - - Orchestrating the transformation process - - Gathering feedback at all levels - - Confronting the leaders: middle managers challenge the process - - Refocusing on customers and target markets - - From financial viability to quantum revenue growth: the transformation continues
ER  -