Wilcox, Dennis L. <br/><br/>
Public relations writing and media techniques / 
Dennis L. Wilcox, Lawrence W. Nolte 
 - 2nd ed 
 - New York :  HarperCollins College Publishers,  c1995 
 - xxii, 514 p. :  illus ;  23 cm. 
<br/><br/>Preparing for writing - - Persuasive writing - - Finding and generating news - - Legal and ethical guidelines - - The news release - - The feature story - - Photos and illustrations - - Broadcasting and cable - - Working with the media - - Message distribution - - Letters, proposals, and reports - - Leaflets and brochures - - Sponsored periodicals - - Advertising - - Audiovisual materials - - Speakers and speeches - - meetings and events - - Program planning - - Program evaluation 
<br/><br/><label>ISBN: </label>0065011066 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public relations--United States.<br/>Public relations--Authorship.--United States
<br/><br/><label>Dewey Class. No.: </label>659.2  / W667P