01342 am a2200253 4500 vtls000039194 MTX 011223s1995 nyua 001 0 eng d 0065011066 0040-02260 201607251847 VLOAD 201504222016 VLOAD 201211141809 VLOAD 201206060041 VLOAD 200405061752 VLOAD PBRU 659.2 W667P Wilcox, Dennis L. 61603 Public relations writing and media techniques / Dennis L. Wilcox, Lawrence W. Nolte 2nd ed New York : HarperCollins College Publishers, c1995 xxii, 514 p. : illus ; 23 cm. Preparing for writing - - Persuasive writing - - Finding and generating news - - Legal and ethical guidelines - - The news release - - The feature story - - Photos and illustrations - - Broadcasting and cable - - Working with the media - - Message distribution - - Letters, proposals, and reports - - Leaflets and brochures - - Sponsored periodicals - - Advertising - - Audiovisual materials - - Speakers and speeches - - meetings and events - - Program planning - - Program evaluation Public relations United States. 61604 Public relations United States Authorship. 61605 Nolte, Lawrence W. 61606 1 36632 36632 0 0 0 0 ENGfl4 PBRU PBRU 1005 2004-05-06 403.00 0 659.2 W667P 1000092423 2018-06-21 00:00:00 1 2018-06-21 1