TY  - BOOK
AU  - Wilcox,Dennis L.
AU  - Nolte,Lawrence W.
TI  - Public relations writing and media techniques
SN  - 0065011066
U1  - 659.2 
PY  - 1995///
CY  - New York
PB  - HarperCollins College Publishers
KW  - Public relations
KW  - United States
KW  - Authorship
N1  - Preparing for writing - - Persuasive writing - - Finding and generating news - - Legal and ethical guidelines - - The news release - - The feature story - - Photos and illustrations - - Broadcasting and cable - - Working with the media - - Message distribution - - Letters, proposals, and reports - - Leaflets and brochures - - Sponsored periodicals - - Advertising - - Audiovisual materials - - Speakers and speeches - - meetings and events - - Program planning - - Program evaluation
ER  -