01332 am a2200277 4500 vtls000039196 MTX 011223s1998 a 001 0 eng d 0256218994 0040-02460 201607251847 VLOAD 201504222016 VLOAD 201211141815 VLOAD 201206060041 VLOAD 200405061752 VLOAD PBRU 659.1 B427A 1998 Belch, George E. 43085 Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch 4th ed Boston, Mass. : Irwin/McGraw-Hill, c1998 xxii, 762 p. : illus ; 29 cm. Irwin/McGraw-Hill series in marketing Part 1: The role of IMC in marketing - - Part 2: Integrated marketing program situation analysis - - Part 3: Analyzing the communication process - - Part 4: Objectives and budgeting for integrated marketing communications programs - - Part 5: Developing the integrated marketing communications program - - Part 6: Monitoring, evaluation, and control - - Part 7: Special topics and perspectives Advertising. 29007 Sales promotion. 43086 Communication in marketing. 43087 Belch, Michael A. 43088 1 36634 36634 0 0 0 0 ENGfl4 PBRU PBRU 1005 2004-05-06 0.00 0 659.1 B427A 1998 1000092461 2018-06-21 00:00:00 1 2018-06-21 1