Shimp, Terence A. <br/><br/>
Advertising promotion & supplemental aspects of integrated marketing communications / 
Terence A. Shimp 
 - 5th ed 
 - Fort Worth :  Dryden Press,  c2000 
 - xxix, 674 p. :  illus ;  29 cm. 
<br/><br/><label>ISBN: </label>0030211131 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing.<br/>Sales promotion.<br/>Advertising.<br/>Direct marketing.
<br/><br/><label>Dewey Class. No.: </label>658.82  / S556A