TY  - BOOK
AU  - Shimp,Terence A.
TI  - Advertising promotion & supplemental aspects of integrated marketing communications
SN  - 0030211131
U1  - 658.82 
PY  - 2000///
CY  - Fort Worth
PB  - Dryden Press
KW  - Communication in marketing
KW  - Sales promotion
KW  - Advertising
KW  - Direct marketing
ER  -