02027 am a2200265 4500 vtls000040083 MTX 020802s1999 nyu 001 0deng d 0070653623 0040-94660 201607251908 VLOAD 1 STAFF MATRIX 201507161438 VLOAD 201504221550 VLOAD 200405070858 VLOAD PBRU 658.8 T861P Trout, Jack. 62468 The Power of simplicity : a management guide to cutting through the nonsense and doing things right / Jack Trout with Steve Rivkin New York : McGraw - Hill, c1999 x, 205 p. ; 23 cm. The basics of simplicity: Simplicity. Why people fear it so much -- Common sense. It can make things simple -- Complex language. It can cloud people's minds -- Management issues: Information. Too much can confuse you -- Consultants. The source of a lot of nonsense -- Competitors. Simply think of them as the enemy -- Strategy. It's all about differentiation -- Customer orientation. It's a given, not a difference -- Annual budgets. A simple way to maximize your dollars -- Prices. Simple guidelines to get them right -- Leadership issues: Mission statements. All they add is needless confusion -- Leadership. It's about leading the charge -- Long-term planning. It's just wishful thinking -- Organization. The simpler, the better -- Marketing. It's turning simple ideas into strategy -- New ideas. Something borrowed is simpler -- Goals. They sound nice but accomplish little -- Growth. It can be bad for your business -- People issues: Motivation. Effort alone is not the answer -- Self-improvement. It's the emperor's new clothes -- Success. It's about finding a horse to ride -- The critics. Being simple will not be easy -- In conclusion: Simplicity. Its power is alive and well Industrial management. 19275 Simplicity. 62469 Rivkin, Steve. 62470 200306 1 37490 37490 0 0 0 0 ENGfl4 PBRU PBRU 1005 2004-05-07 595.00 0 658.8 T861P 1000104240 2018-06-21 00:00:00 1 2018-06-21 1